IMPROVING COMMERCIAL RADIO TRAFFIC REPORTS IN THE CHICAGO AREA

An operational computerized traffic report network based on electronic freeway surveillance and designed to improve commercial radio traffic reports is described. The report network was implemented after a comprehensive home-interview survey was conducted in the Chicago area to determine motorists' attitudes toward driving information. An analysis of that part of the survey related to the commercial radio traffic report is presented. Questions were analyzed to determine the potential of radio reports, the effect of radio reports on diversion, and the importance of various types of information. Expressway drivers found commercial radio traffic reports slightly more useful than did nonexpressway drivers. Information was more important for the trip to work than for the trip home. Also drivers indicated that they diverted to alternate routes because of radio traffic reports.

Media Info

  • Media Type: Print
  • Features: Figures; References; Tables;
  • Pagination: pp 52-57
  • Monograph Title: Motorist information systems and services
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00153136
  • Record Type: Publication
  • ISBN: 0309025699
  • Files: TRIS, TRB
  • Created Date: May 31 1977 12:00AM