MARKETING FOR PROFESSIONAL CONSULTANCIES: OPPORTUNITIES AND STRATEGIES IN INTERNATIONAL MARKETS: A RESEARCH ORGANISATION PERSPECTIVE

This paper explains how the Transport Research Laboratory (TRL) has moved from the public sector through privatisation to an established independent scientific research organisation, and how it is now conducting its marketing internationally. The TRL has provided a research service to the UK Government since the early 1930s, and is today a successful independent, non-profit distributing company, which offers high-quality impartial advice to public and private sector customers worldwide. The TRL's transition has provided a valuable insight into the opportunities for research organisations in the international arena. The acceleration of the research cycle has three effects on research organisations' potential market: (1) increasing the level of research needed; (2) creating new markets by expanding the organisation's scope to market applications and provide advice; and (3) becoming more involved in the implementation cycle and understanding the needs of its customers better. The TRL also uses its profits as investments in fundamental research programmes. Through its training and organisational changes, it has concentrated on improving commercial awareness, investing in staff, and encouraging networking, both through market-driven structural changes and supporting staff to present papers at world conferences. For the covering abstract see IRRD E101685.

Language

  • English

Media Info

  • Pagination: p. 25-8

Subject/Index Terms

Filing Info

  • Accession Number: 00768596
  • Record Type: Publication
  • Source Agency: Transport Research Laboratory
  • ISBN: 0-85316-185-2
  • Files: ITRD
  • Created Date: Sep 10 1999 12:00AM