THE IMPACT OF ILLUMINATION ON TYPICAL ON-PREMISE SIGN VISIBILITY

On-premise commercial signs play an important role in the driver way-finding task. Poorly visible signs can result in erratic driving maneuvers, such as inappropriate rates of deceleration and untimely lane changes. This study assessed the visibility performance of four nighttime illumination technologies commonly used by on-premise sign advertisers: external illumination, internal illumination with opaque background, internal illumination with translucent background, and neon. External illumination performed the poorest. Internal illumination with opaque and translucent backgrounds outperformed external illumination for both daytime and nighttime viewing. Neon illumination outperformed external illumination during nighttime viewing, though not during daytime viewing. No significant difference in performance was found between Helvetica and Clarendon fonts.

  • Availability:
  • Corporate Authors:

    Institute of Transportation Engineers (ITE)

    Washington, DC  United States 
  • Authors:
    • Kuhn, B T
  • Publication Date: 1999-1

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00762824
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Apr 21 1999 12:00AM