ATTITUDINAL MODELING OF TRAVLER BEHAVIOR: APPLICATION OF THE INFORMATION INTEGRATION APPROACH OF EXPERIMENTAL PSYCHOLOGY

Transportation reseachers are becoming increasingly aware of the role of subjective judgmental processes in traveler behavior. Experimental psychology, in general, and the information integration approach, in particular, have developed methodological tools and theoretical models for investigating human judgments in a variety of contexts. These models relate cognitive and affective components of human judgment to behavioral intentions and thus represent a single-phase attitudinal modeling approach. The present paper summarizes four recent experimental studies in which subjective perceptions and integrations of system characteristics are related to behavioral intentions for highway driving, car buying, car-bus mode choice, and carpooling. A theoretical framework is developed within which attitudinal factors can be related to human judgments in transportation. /Author/

  • Corporate Authors:

    University of Iowa, Iowa City

    Institute of Urban and Regional Research
    Iowa City, IA  USA  52242
  • Authors:
    • Levin, I P
  • Publication Date: 1976-12

Media Info

  • Features: Figures; References; Tables;
  • Pagination: 29 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00156132
  • Record Type: Publication
  • Report/Paper Numbers: Working Paper No. 17
  • Files: TRIS
  • Created Date: Apr 12 1981 12:00AM