Transportation researchers are becoming increasingly aware of the role of subjective jugemental processes in traveler behavior. This has led to the development of attitudinal modeling procedures: attempts to measure attitudes towards transportation systems and use attitudinal mediators to expalin and predict traveler behavior. However, psychologists have had difficulty in establishing a strong link between attitudes and behavior. The present paper briefly summarizes attempts to define and measure attitudes and relate attitudes to behavior. Several recent approaches to attitudinal modling of traveler behavior are described which can potentially overcome some of the problems prevalent in earlier attitude research. A theoretical framework is developed within which attitudinal factors can be related to travlers behavior, and this is illustrated with an information integration study of the role of safety in highway driving. /Author/

  • Corporate Authors:

    University of Iowa, Iowa City

    Institute of Urban and Regional Research
    Iowa City, IA  United States  52242
  • Authors:
    • Levin, I P
  • Publication Date: 1976-12

Media Info

  • Features: Figures; References;
  • Pagination: 25 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00156131
  • Record Type: Publication
  • Report/Paper Numbers: Technical Report 86
  • Files: TRIS
  • Created Date: Apr 12 1978 12:00AM