REPORT ON RESULTS OF NHTSA PUBLIC INFORMATION AND EDUCATION FOCUS GROUP STUDY

This study was designed as an exploratory investigation that would establish a basis for the development and evaluation of future NHTSA Public Information and Education Campaign activities. Two 2-hour focus groups, a youth group (11 participants, ages 16-24) and an adult group (8 participants, ages 25-50), were used to explore licensed driver attitudes and motives related to the agency's three safety priorities: The 55 speed limit, safety belts and alcohol. Based on the results of these group discussions a series of hypotheses were developed which may have implications for the strategies used in the National Campaign as well as for local campaigns specifically on the 55 speed limit.

  • Corporate Authors:

    Teknekron, Incorporated

    4701 Sangamore Road
    Sumner, MD  USA  20016

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, DC  USA  20590
  • Authors:
    • Croke, J A
  • Publication Date: 1977-5

Media Info

  • Pagination: 32 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00155389
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-HS-802-354 Final Rpt., TK-76-1045
  • Contract Numbers: NHTSA-6-A254
  • Files: NTIS, TRIS, USDOT
  • Created Date: Jul 19 1977 12:00AM