TRAVEL AWARENESS CAMPAIGNS: TRAVELWISE IN WEST SUSSEX; MANAGING DEMAND FOR CAR TRAVEL (THE INDIVIDUAL'S ROLE)

TravelWise is the adopted name given to the County Council's Transport Awareness Campaign which will seek through education and publicity to increase awareness of transport problems; change attitudes towards the car and other forms of transport; generate an acceptance that there is a need to change our travel habits; to generate action aimed at encouraging a more sensible use of cars and an increase in the use of more environmentally friendly modes of transport like cycling, walking and public transport. Since the campaign launch on 15 May 1995, various projects have been undertaken to promote TravelWise, the most recent being a series of public workshops being held throughout the county. In addition, a public attitude survey was conducted in late 1995 at 17 different locations in West Sussex and further surveys, discussion groups and workshops have taken place and are planned. Other measures planned include a schools initiative, staff travel planning and cycling route maps. Public attitude surveys undertaken to date have confirmed that a significant proportion of car users feel that they have some scope to reduce car use, that most drivers feel that this will make a worthwhile contribution to reducing traffic problems and that most respondents support improved public transport. The paper gives a brief outline of the campaign to date, details of some of the research's key findings, the public's reaction to the campaign, impact of the campaign in West Sussex, and draws some early conclusions from the monitoring carried out. It also shows how the campaign has been re-focused and targeted to reflect the findings of the monitoring. For the covering abstract, see IRRD 889150.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0860502929
• Corporate Authors:

  PTRC Education and Research Services Limited

  Glenthorne House, Hammersmith Grove
  London W6OL9,   England 
• Authors:
  • HICKMAN, A
• Conference:
  • TRANSPORT POLICY AND ITS IMPLEMENTATION. PROCEEDINGS OF SEMINAR B HELD AT THE 24TH EUROPEAN TRANSPORT FORUM, BRUNEL UNIVERSITY, ENGLAND 2-6 SEPTEMBER 1996. VOLUME P402
• Publication Date: 1996

Language

• English

Media Info

• Features: References;
• Pagination: 12 p.

Subject/Index Terms

• TRT Terms: Attitudes; Automobiles; Behavior; Interviewing; Local government agencies; Public participation; Public transit; Publicity; Surveillance; Travel
• Uncontrolled Terms: Modifications
• Geographic Terms: United Kingdom
• ITRD Terms: 2267: Attitude (psychol); 9001: Behaviour; 1243: Car; 9147: Interview; 698: Journey; 192: Local authority; 9048: Modification; 142: Public participation; 744: Public transport; 8573: Publicity; 9101: Surveillance; 8119: United Kingdom
• Subject Areas: Public Transportation; Society;

Filing Info

• Accession Number: 00737424
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• ISBN: 0-86050-292-9
• Files: ITRD
• Created Date: Jun 27 1997 12:00AM