A MARKETING APPROACH TO CARPOOL DEMAND ANALYSIS. TECHNICAL MEMORANDUM I. SURVEY DOCUMENTATION
The memorandum details the survey design and methodology employed in connection with a research effort which examined the role of individual's attitudes and perceptions in deciding whether or not to carpool. The study was based upon a survey of commuters in 3 major urban areas and has resulted in a sizeable new data on respondents' socioeconomic and workstrip characteristics, travel perceptions and travel preferences. The memorandum includes a copy of the survey instrument. An overview of the findings, conclusions and recommendations of this research is contained in the Summary Report, also available through NTIS.
- See also PB-261822.
Peat, Marwick, Mitchell and Company1025 Connecticut Avenue, NW
Washington, DC USA 20036
Market Facts, Incorporated100 South Wacker Drive
Chicago, IL USA 60606
Federal Energy AdministrationOffice of Transportation Programs
Washington, DC USA 20461
- Publication Date: 1976-7
- Pagination: 72 p.
- TRT Terms: Attitudes; Automobiles; Carpools; Commuting; Consumer behavior; Consumer preferences; Coordination; Energy conservation; Fuel consumption; Marketing; Metropolitan areas; Passenger transportation; Perception; Persons by socioeconomic levels; Socioeconomic factors; Travel demand; Travel patterns; Urban transportation; Work trips
- Uncontrolled Terms: Socioeconomic data
- Subject Areas: Economics; Energy; Environment; Highways; Passenger Transportation; Planning and Forecasting; Public Transportation; Safety and Human Factors; Society;
- Accession Number: 00150525
- Record Type: Publication
- Source Agency: National Technical Information Service
- Report/Paper Numbers: FEA/C-CP-54B
- Contract Numbers: FEA-C-04-50179-00
- Files: TRIS
- Created Date: Mar 30 1981 12:00AM