A MARKETING APPROACH TO CARPOOL DEMAND ANALYSIS. TECHNICAL MEMORANDUM I. SURVEY DOCUMENTATION

The memorandum details the survey design and methodology employed in connection with a research effort which examined the role of individual's attitudes and perceptions in deciding whether or not to carpool. The study was based upon a survey of commuters in 3 major urban areas and has resulted in a sizeable new data on respondents' socioeconomic and workstrip characteristics, travel perceptions and travel preferences. The memorandum includes a copy of the survey instrument. An overview of the findings, conclusions and recommendations of this research is contained in the Summary Report, also available through NTIS.

  • Supplemental Notes:
    • See also PB-261822.
  • Corporate Authors:

    Peat, Marwick, Mitchell and Company

    1025 Connecticut Avenue, NW
    Washington, DC  USA  20036

    Market Facts, Incorporated

    100 South Wacker Drive
    Chicago, IL  USA  60606

    Federal Energy Administration

    Office of Transportation Programs
    Washington, DC  USA  20461
  • Publication Date: 1976-7

Media Info

  • Pagination: 72 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00150525
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: FEA/C-CP-54B
  • Contract Numbers: FEA-C-04-50179-00
  • Files: TRIS
  • Created Date: Mar 30 1981 12:00AM