A MARKETING APPROACH TO CARPOOL DEMAND ANALYSIS. TECHNICAL MEMORANDUM I. SURVEY DOCUMENTATION
The memorandum details the survey design and methodology employed in connection with a research effort which examined the role of individual's attitudes and perceptions in deciding whether or not to carpool. The study was based upon a survey of commuters in 3 major urban areas and has resulted in a sizeable new data on respondents' socioeconomic and workstrip characteristics, travel perceptions and travel preferences. The memorandum includes a copy of the survey instrument. An overview of the findings, conclusions and recommendations of this research is contained in the Summary Report, also available through NTIS.
- See also PB-261822.
Peat, Marwick, Mitchell and Company1025 Connecticut Avenue, NW
Washington, DC United States 20036
Market Facts, Incorporated100 South Wacker Drive
Chicago, IL United States 60606
Federal Energy AdministrationOffice of Transportation Programs
Washington, DC United States 20461
- Publication Date: 1976-7
- Pagination: 72 p.
- TRT Terms: Attitudes; Automobiles; Carpools; Commuting; Consumer behavior; Consumer preferences; Coordination; Energy conservation; Fuel consumption; Marketing; Metropolitan areas; Passenger transportation; Perception; Persons by socioeconomic levels; Socioeconomic factors; Travel demand; Travel patterns; Urban transportation; Work trips
- Uncontrolled Terms: Socioeconomic data
- Subject Areas: Economics; Energy; Environment; Highways; Passenger Transportation; Planning and Forecasting; Public Transportation; Safety and Human Factors; Society;
- Accession Number: 00150525
- Record Type: Publication
- Source Agency: National Technical Information Service
- Report/Paper Numbers: FEA/C-CP-54B
- Contract Numbers: FEA-C-04-50179-00
- Files: TRIS
- Created Date: Mar 30 1981 12:00AM