A MARKETING APPROACH TO CARPOOL DEMAND ANALYSIS. SUMMARY REPORT

The report presents an overview of the major findings, conclusions and recommendations of a study initiated by the Office of Transportation Policy Research, in its program effort to determine policy incentives and to encourage people to alter their travel habits in favor of more energy-efficient modes. The carpool policies examined in this study are well known to transportation personnel, but the use of a marketing approach in estimating changes in carpool demand is new. The use of a specially designed survey of commuters in three major areas, which is the key tool developed for this research, has resulted in a sizeable new data base on respondents' socioeconomic and worktrip characteristics, travel perceptions, and travel preferences. Of particular interest is the survey's use of trade-off questions requiring respondents to weigh commuting alternatives and define the conditions under which they think they would switch from solo-occupant automobiles to carpools.

  • Supplemental Notes:
    • See also PB-261821.
  • Corporate Authors:

    Peat, Marwick, Mitchell and Company

    1025 Connecticut Avenue, NW
    Washington, DC  United States  20036

    Market Facts, Incorporated

    100 South Wacker Drive
    Chicago, IL  United States  60606

    Federal Energy Administration

    Office of Transportation Programs
    Washington, DC  United States  20461
  • Publication Date: 1976-4

Media Info

  • Pagination: 101 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00150521
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: FEA/D-CP-54A
  • Contract Numbers: FEA-C-50179-00
  • Files: TRIS
  • Created Date: Mar 30 1981 12:00AM