A MARKETING APPROACH TO CARPOOL DEMAND ANALYSIS. SUMMARY REPORT
The report presents an overview of the major findings, conclusions and recommendations of a study initiated by the Office of Transportation Policy Research, in its program effort to determine policy incentives and to encourage people to alter their travel habits in favor of more energy-efficient modes. The carpool policies examined in this study are well known to transportation personnel, but the use of a marketing approach in estimating changes in carpool demand is new. The use of a specially designed survey of commuters in three major areas, which is the key tool developed for this research, has resulted in a sizeable new data base on respondents' socioeconomic and worktrip characteristics, travel perceptions, and travel preferences. Of particular interest is the survey's use of trade-off questions requiring respondents to weigh commuting alternatives and define the conditions under which they think they would switch from solo-occupant automobiles to carpools.
- See also PB-261821.
Peat, Marwick, Mitchell and Company1025 Connecticut Avenue, NW
Washington, DC United States 20036
Market Facts, Incorporated100 South Wacker Drive
Chicago, IL United States 60606
Federal Energy AdministrationOffice of Transportation Programs
Washington, DC United States 20461
- Publication Date: 1976-4
- Pagination: 101 p.
- TRT Terms: Alternatives analysis; Attitudes; Automobiles; Carpools; Commuting; Conservation; Coordination; Energy; Energy conservation; Fuel consumption; Marketing; Metropolitan areas; Passenger transportation; Perception; Persons by socioeconomic levels; Policy; Socioeconomic factors; Surveys; Travel demand; Travel patterns; Urban transportation; Work trips
- Uncontrolled Terms: Socioeconomic data
- Subject Areas: Economics; Energy; Environment; Highways; Passenger Transportation; Planning and Forecasting; Policy; Public Transportation; Safety and Human Factors; Society;
- Accession Number: 00150521
- Record Type: Publication
- Source Agency: National Technical Information Service
- Report/Paper Numbers: FEA/D-CP-54A
- Contract Numbers: FEA-C-50179-00
- Files: TRIS
- Created Date: Mar 30 1981 12:00AM