PROMOTING BICYCLE COMMUTING: UNDERSTANDING THE CUSTOMER

This paper provides a demographic profile of the bicycle commuter and explores government and community efforts to successfully market bicycle commuting to American workers. An integrated approach is recommended for communities interested in encouraging people to select the bicycle as a transportation alternative. The data used in constructing a profile of the typical bicycle commuter comes from the 1980 and 1990 Public Use Microdata Sample Files (PUMS) compiled by the U.S. Census Bureau. These microdata files are a valuable resource for producing detailed tabulations of demographic characteristics for bicycle commuters and other similar subpopulations.

Language

  • English

Media Info

  • Pagination: p. 67-78
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00730160
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Dec 17 1997 12:00AM