EVALUATION OF DRUNK DRIVING CAMPAIGN AMONG YOUNG PEOPLE - ATTITUDES AND ACCIDENT TREND

This paper discusses some results of the evaluation of a campaign against drink-driving, conducted in Denmark in May and June 1991 among young people aged 17 to 20 years. The campaign aimed to persuade young people, mainly girls, to try to prevent drink-driving among other young people, especially boys. A leaflet "Prevent drink-driving" was sent to all girls and boys aged 17-20, described ways of preventing drink-driving, gave examples of successful prevention efforts, and contained much useful additional information. It was supplemented by cinema and television publicity and posters. A questionnaire was sent to a sample of 1300 boys and girls aged 17-20 in October and November 1991. 78% of the sample responded, about two thirds of the respondents had a car driving licence. 59% of the respondents had tried to prevent drink-driving by various methods after the campaign, including: dissuasion from drink-driving (68%), offering overnight accommodation (68%), trying to take the car keys (52%), and physically blocking passage (15%). About 70% of these attempts were successful. Only 2% of Danes aged 17-20 did not see the message at all, and over 50% saw it in at least three different media. For the covering abstract, see IRRD 866577.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/3824901315
• Corporate Authors:

  Verlag TUeV Rheinland

  Institut fuer Unfallforshung-Bericht
  Cologne,   Germany 
• Authors:
  • BEHRENSDORFF, I
• Conference:
  • International Conference on Alcohol, Drugs and Traffic Safety-T92, Proceedings of the 12th Conference.
  • Location: Cologne, Germany
  • Date: 1992-9-28 to 1992-10-2
• Publication Date: 1993

Language

• English

Media Info

• Features: References;
• Pagination: p. 1403-6
• Monograph Title: ALCOHOL, DRUGS AND TRAFFIC SAFETY-T92. CONFERENCE PROCEEDINGS

Subject/Index Terms

• TRT Terms: Adolescents; Alcohols; Conferences; Evaluation and assessment; Interviewing; Intoxication; Messages (Communications); Methodology; Policy; Prevention; Publicity; Radio; Safety; Statistical sampling; Television
• Geographic Terms: Denmark
• ITRD Terms: 1661: Accident prevention; 1748: Adolescent; 7347: Alcohol; 8525: Conference; 8028: Denmark; 2231: Drunkenness; 9020: Evaluation (assessment); 9147: Interview; 8642: Message; 9102: Method; 173: Policy; 8573: Publicity; 6947: Radio; 6553: Sample (stat); 6949: Television
• Subject Areas: Data and Information Technology; Policy; Safety and Human Factors; Security and Emergencies;

Filing Info

• Accession Number: 00729774
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• ISBN: 3824901315
• Files: ITRD, ATRI
• Created Date: Dec 26 1996 12:00AM