EVALUATION OF DRUNK DRIVING CAMPAIGN AMONG YOUNG PEOPLE - ATTITUDES AND ACCIDENT TREND

This paper discusses some results of the evaluation of a campaign against drink-driving, conducted in Denmark in May and June 1991 among young people aged 17 to 20 years. The campaign aimed to persuade young people, mainly girls, to try to prevent drink-driving among other young people, especially boys. A leaflet "Prevent drink-driving" was sent to all girls and boys aged 17-20, described ways of preventing drink-driving, gave examples of successful prevention efforts, and contained much useful additional information. It was supplemented by cinema and television publicity and posters. A questionnaire was sent to a sample of 1300 boys and girls aged 17-20 in October and November 1991. 78% of the sample responded, about two thirds of the respondents had a car driving licence. 59% of the respondents had tried to prevent drink-driving by various methods after the campaign, including: dissuasion from drink-driving (68%), offering overnight accommodation (68%), trying to take the car keys (52%), and physically blocking passage (15%). About 70% of these attempts were successful. Only 2% of Danes aged 17-20 did not see the message at all, and over 50% saw it in at least three different media. For the covering abstract, see IRRD 866577.

Language

  • English

Media Info

  • Features: References;
  • Pagination: p. 1403-6
  • Monograph Title: ALCOHOL, DRUGS AND TRAFFIC SAFETY-T92. CONFERENCE PROCEEDINGS

Subject/Index Terms

Filing Info

  • Accession Number: 00729774
  • Record Type: Publication
  • Source Agency: Transport Research Laboratory
  • ISBN: 3824901315
  • Files: ITRD, ATRI
  • Created Date: Dec 26 1996 12:00AM