MANAGING THE REVENUE

Revenue management is the integrated management of price, inventory and market segmentation to achieve maximized revenue, in the short-term, and enhanced operating profitability in the long- term. The paper describes the application of revenue management principles and practices in the cruise and ferry industry.

• Supplemental Notes:
  • Cruise+Ferry 95; 16-18 May 1995; London UK. Pprs. Publ by BML Business Meetings, UK, ISBN 0 904930 661 8. Vol 1, session 5 [11 p, 3 tab, 3 fig]
• Authors:
  • Zayas, R
  • 0000-0001-8674-8631
• Publication Date: 1995

Language

• English

Subject/Index Terms

• TRT Terms: Finance; Passenger ships; Revenues
• Uncontrolled Terms: Financial management
• Subject Areas: Finance; Marine Transportation;

Filing Info

• Accession Number: 00727860
• Record Type: Publication
• Source Agency: British Maritime Technology
• Files: TRIS
• Created Date: Nov 4 1996 12:00AM