MANAGING THE REVENUE

Revenue management is the integrated management of price, inventory and market segmentation to achieve maximized revenue, in the short-term, and enhanced operating profitability in the long- term. The paper describes the application of revenue management principles and practices in the cruise and ferry industry.

  • Supplemental Notes:
    • Cruise+Ferry 95; 16-18 May 1995; London UK. Pprs. Publ by BML Business Meetings, UK, ISBN 0 904930 661 8. Vol 1, session 5 [11 p, 3 tab, 3 fig]
  • Authors:
    • Zayas, R
  • Publication Date: 1995

Language

  • English

Subject/Index Terms

Filing Info

  • Accession Number: 00727860
  • Record Type: Publication
  • Source Agency: British Maritime Technology
  • Files: TRIS
  • Created Date: Nov 4 1996 12:00AM