MADD RATES THE STATES. A MEDIA ADVOCACY EVENT TO ADVANCE THE AGENDA AGAINST ALCOHOL-IMPAIRED DRIVING.

The "Rating the States" (RTS) Program of Mother Against Drunk Driving (MADD) is designed to bring public attention to the status of State government efforts to combat alcohol-impaired driving. Because of MADD's national press conference and other media activities, more than 60 million Americans saw or heared a news story related to the program. This article outlines the program's objectives and methodology, efforts to publicize the results, and what was achieved in terms of news media coverage and in advancing public policy change. The RTS Program is a proven media advocacy strategy for prompting State legislatures and Governors to enact new policies. Guidelines are included for public health advocacy groups that may want to emulate this strategy.

  • Availability:
  • Corporate Authors:

    U.S. Public Health Service

    Parklawn Building, Room 13C-26, 5600 Fishers Lane
    Rockville, MD  United States  20857
  • Authors:
    • RUSSELL, A
    • Voas, R B
    • DeJong, W
    • Chaloupka, M
  • Publication Date: 1995

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00726808
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Oct 4 1996 12:00AM