HOW WILL COMMERCIAL DRIVERS ADAPT TO CVO SERVICES?

This paper reports on a study of the potential acceptance of intelligent transportation services among drivers of commercial trucks and motor coaches sponsored by the United States Department of Transportation. Six services for commercial vehicle operations (CVO) were tested in interviews with 1,582 interstate drivers from February through May 1995. General findings are presented on driver acceptance of each service, the perceived positive and negative attributes, and variation among driver segments. The results of the study of driver acceptance provide support for the overall definition of the current set of CVO services. Drivers tend to be favorable to using services, and they perceive specific benefits to be achieved. However, drivers are not uniformly supportive. Certain services were more enthusiastically received than others, and differences were also detected among segments of drivers in their reaction to CVO services that reflect personal background and work environment. Drivers who had actual experience with the CVO technologies through participation in operational field tests were even more favorably disposed to using the services than the general population of drivers. The results of the study can be used by stakeholders in CVO to develop promotional themes when presenting CVO services to drivers and to focus outreach activities on specific driver segments.

  • Supplemental Notes:
    • Five volumes of papers and one volume of abstracts comprise the published set of conference materials.
  • Corporate Authors:

    VERTIS

    TORANOMOM 34 MORI BUILDING 1-25-5
    TORANOMON, MINATOKU, TOKYO 105  Japan 
  • Authors:
    • Zimmerman, C A
    • Loftus, J
  • Conference:
  • Publication Date: 1995-11

Language

  • English

Media Info

  • Pagination: p. 2428

Subject/Index Terms

Filing Info

  • Accession Number: 00726039
  • Record Type: Publication
  • Report/Paper Numbers: Volume 5
  • Files: TRIS
  • Created Date: Sep 10 1996 12:00AM