STRATEGIES FOR EVALUATING ITS SAFETY CONCEPTS

Applying an effective strategy to screen innovative concepts and to develop intelligent safety products will have a high payoff in terms of its impact to reduce fatalities, injuries, and losses associated with automobile accidents. The projected growth in vehicular traffic in urban and rural transportation systems in the United States is likely to increase highway accidents. Intelligent transportation systems (ITS) offer viable technology-based options to improve safety in the nation's highway and intermodal surface transportation systems. This study outlines a strategy for selecting innovative concepts and for developing products that are potentially marketable to ITS safety systems. Examples from the Transportation Research Board (TRB) Innovations Deserving Exploratory Analysis (IDEA) Program are used to illustrate the effectiveness of the strategy. Balancing a "reactive" product development strategy with a "proactive" strategy is necessary to identify credible new concepts for ITS safety products. A comparative weighting scale is used in the IDEA process to select emerging products in terms of potential marketability to ITS safety systems. The process assists in focusing resources on products that are marketable in the near term for ITS safety and also explores concepts that may have significant impact to ITS safety in a longer term. A stepwise approach is designed and adopted to progressively increase product evaluations and reduce the risk of failure to produce usable products. The strategy was observed to enhance the chances for innovative concepts to develop into marketable products for ITS safety. Understanding the customer base for ITS safety products and designing effective outreach and education on emerging new products during the product development cycle are essential for enhancing acceptance of ITS safety products by individual users and public and private sector users.

  • Supplemental Notes:
    • Five volumes of papers and one volume of abstracts comprise the published set of conference materials.
  • Corporate Authors:

    VERTIS

    TORANOMOM 34 MORI BUILDING 1-25-5
    TORANOMON, MINATOKU, TOKYO 105  Japan 
  • Authors:
    • THIRUMALAI, K
  • Conference:
  • Publication Date: 1995-11

Language

  • English

Media Info

  • Pagination: p. 2385

Subject/Index Terms

Filing Info

  • Accession Number: 00726032
  • Record Type: Publication
  • Report/Paper Numbers: Volume 5
  • Files: TRIS
  • Created Date: Sep 3 1996 12:00AM