A PRELIMINARY ANALYSIS OF THE STRATEGIES OF INTERNATIONAL FREIGHT FORWARDERS

This article reports the results from a preliminary study investigating the strategies pursued by international freight forwarders (IFFs). Because empirical information about IFFs is limited, good archival data that might contain variables which could be cluster analyzed for strategy determination are nonexistent. As a result, the self-classification procedure was used to determine which strategies are currently being implemented by IFFs. Briefly, Miles and Snow suggest that companies can follow one of four strategies: Prospectors emphasize growth by focusing on product and market development, while defenders are concerned with maintaining (protecting) their traditional areas of strength. A third strategy, analyzers, maintains strength in core areas while pursuing growth in closely related products/markets. Reactors, the final strategy type, lack a well-defined strategy.

Language

  • English

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Filing Info

  • Accession Number: 00725754
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Sep 17 1996 12:00AM