INFREQUENT RIDERS: ONE KEY TO NEW TRANSIT RIDERSHIP AND REVENUE

The mass transit industry has long focused on regular riders, large numbers of trips, and daily commuting. Captive rider and transit dependency concepts are also common in the transit industry's view of its markets. However, recent research challenges these views, especially the frequency of use. Results from three sources are discussed: on-board surveys, fare structure changes, and the transit voucher (commuter check) fare subsidy plan. The findings suggest that infrequent riders are a critical transit market and perhaps the key to building transit ridership and revenues.

Language

  • English

Media Info

  • Features: Figures; References;
  • Pagination: p. 37-41
  • Monograph Title: Public transportation 1996: planning, management, marketing, new technology, and safety and security
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00725673
  • Record Type: Publication
  • ISBN: 309062136
  • Files: TRIS, TRB
  • Created Date: Sep 26 1996 12:00AM