MARKETING TRAVLINK: A MODEL MARKETING CAMPAIGN FOR MINNESOTA GUIDESTAR PROJECTS

Travlink was a one year public transportation federal operational test that began in December 1994. It used Computer Aided Dispatch (CAD), Automatic Vehicle Location (AVL), Global Positioning System (GPS) and Geographic Information Systems (GIS) to track 80 of the Metropolitan Council Transit Operations (MCTO) fleet of 800 buses. This was of great benefit to MCTO operations and planning efforts. For Travlink, it allowed real time schedule information to be shared with commuters. This was done through electronic signs, computer monitors, interactive touch screen kiosks and an on-line system for use in homes or offices. Part of the test included recruiting several hundred commuters from the Twin Cities western suburbs to use the on-line system. This paper describes experiences in the marketing of a $6.5 million federal operational test called Travlink. It will discuss project background, the marketing committee structure, budget, marketing responsibilities, accomplishments, challenges and lessons learned.

Language

  • English

Media Info

  • Features: Figures;
  • Pagination: p. 331-339

Subject/Index Terms

Filing Info

  • Accession Number: 00724749
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 14 1996 12:00AM