CONSUMER RESPONSE TO THE SMARTRAVELER ATIS: FINDINGS FROM THE SECOND YEAR EVALUATION

SmarTraveler is an operational test of an Advanced Traveler Information System in the Boston metropolitan area. Users call the service from cellular or conventional telephones to receive real-time route-specific traffic and transit information free of charge (except for any telephone company charges). Several evaluations were conducted since the service began in January 1993 in order to assess public acceptance of the information provided by SmarTraveler, especially compared with broadcast media traffic reports. This paper summarizes findings on user perceptions of the program during its second year of operations, from April 1, 1994, through December 31, 1994. Calling frequency increased during this period. Calls from cellular telephones made up 61 percent of total calls received, even though cellular telephone callers were in the minority of the user population. Users were found to be quite satisfied with the service, expecially in comparison to broadcast media traffic reports. In particular, they found SmarTraveler helped reduce anxiety. Although virtually all users said they would continue calling SmarTraveler, users proved to be quite sensitive to the potential imposition of a service fee. Finally, while users continue to listen to broadcast media traffic reports, they have reduced their reliance on them.

Language

  • English

Media Info

  • Features: Figures;
  • Pagination: p. 210-223

Subject/Index Terms

Filing Info

  • Accession Number: 00724736
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 9 1996 12:00AM