BIG RESEARCH AT A SMALL AGENCY. PRESENTATION AT WORKSHOP SESSION ON: USING MARKET RESEARCH TO IMPROVE TRANSIT MANAGEMENT AND SERVICE DECISIONS

This workshop presentation is a case study of the actual application of market research efforts to service and management decisions. The case study is comprehensive transit planning in Whatcom County, Washington. Market research results were integrated into the Public Transportation Plan and several service changes of the Whatcom Transportation Authority.

Language

  • English

Media Info

  • Pagination: p. 31-34
  • Monograph Title: PUBLIC TRANSPORTATION MANAGEMENT AND PLANNING IN A RAPIDLY CHANGING ENVIRONMENT: STRATEGIES FOR SURVIVAL. TRANSPORTATION RESEARCH BOARD WORKSHOP, IRVINE, CALIFORNIA, JULY 27-29, 1995. SUMMARY OF PROCEEDINGS
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00722605
  • Record Type: Publication
  • Files: TRIS, TRB
  • Created Date: Jun 20 1996 12:00AM