EARNING CUSTOMER LOYALTY: RESEARCH, INCENTIVES, SATISFACTION. PRESENTATION AT WORKSHOP SESSION ON: USING MARKET RESEARCH TO IMPROVE TRANSIT MANAGEMENT AND SERVICE

This workshop presentation is a case study of the actual application of market research efforts to service and management decisions. The case study is customer loyalty in Minneapolis, Minnesota. The relationship between transit agencies and customers is presented with emphasis placed on building and maintaining customer loyalty.

Language

  • English

Media Info

  • Pagination: p. 29-31
  • Monograph Title: PUBLIC TRANSPORTATION MANAGEMENT AND PLANNING IN A RAPIDLY CHANGING ENVIRONMENT: STRATEGIES FOR SURVIVAL. TRANSPORTATION RESEARCH BOARD WORKSHOP, IRVINE, CALIFORNIA, JULY 27-29, 1995. SUMMARY OF PROCEEDINGS
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00722604
  • Record Type: Publication
  • Files: TRIS, TRB
  • Created Date: Jun 20 1996 12:00AM