MARKET RESEARCH AND SERVICE PLANNING. PRESENTATION AT WORKSHOP SESSION ON: USING MARKET RESEARCH TO IMPROVE TRANSIT MANAGEMENT AND SERVICE DECISIONS

This workshop presentation is a case study of the actual application of market research efforts to service and management decisions. The case study is route planning in Houston, Texas. Market research helped Houston Metro determine travel needs and attitudes of employees at the Texas Medical Center, a major activity center.

Language

  • English

Media Info

  • Pagination: p. 26-29
  • Monograph Title: PUBLIC TRANSPORTATION MANAGEMENT AND PLANNING IN A RAPIDLY CHANGING ENVIRONMENT: STRATEGIES FOR SURVIVAL. TRANSPORTATION RESEARCH BOARD WORKSHOP, IRVINE, CALIFORNIA, JULY 27-29, 1995. SUMMARY OF PROCEEDINGS
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00722603
  • Record Type: Publication
  • Files: TRIS, TRB
  • Created Date: Jun 20 1996 12:00AM