USING MARKET RESEARCH TO MANAGE CHANGE. PRESENTATION AT WORKSHOP SESSION ON: USING MARKET RESEARCH TO IMPROVE TRANSIT MANAGEMENT AND SERVICE DECISIONS

This workshop presentation presents the major findings from Transit Cooperative Research Program (TCRP) project B-2, a comprehensive examination of market research efforts by transit systems in North America. The presentation focuses on approaches and methodologies relating to market research and current barriers to making research more effective in supporting decision-making.

Language

  • English

Media Info

  • Pagination: p. 23-26
  • Monograph Title: PUBLIC TRANSPORTATION MANAGEMENT AND PLANNING IN A RAPIDLY CHANGING ENVIRONMENT: STRATEGIES FOR SURVIVAL. TRANSPORTATION RESEARCH BOARD WORKSHOP, IRVINE, CALIFORNIA, JULY 27-29, 1995. SUMMARY OF PROCEEDINGS
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00722602
  • Record Type: Publication
  • Files: TRIS, TRB
  • Created Date: Jun 20 1996 12:00AM