IMAGE VERSUS REALITY - CHANNEL TUNNEL IMAGE MANAGEMENT

Today, managing the public image of major civil engineering projects is at least as important as managing their physical creation. Poor public perception can damage or stop a project as surely as can bad ground or shortage of labour and materials. The Channel Tunnel project is a classic example: for much of its formative period it existed in an often destructive climate of adverse public opinion. Most of this was avoidable, but it resulted in the project team spending much of its time fighting a rearguard action rather than simply getting on with the job. Based on experiences of the project, this paper argues that image management should now be seen as an essential cost element of any major civil engineering project.

Language

  • English

Media Info

  • Features: References;
  • Pagination: p. 12-7
  • Serial:
    • Volume: 114
    • Issue Number: 1

Subject/Index Terms

Filing Info

  • Accession Number: 00722362
  • Record Type: Publication
  • Source Agency: Transport Research Laboratory
  • Files: ITRD, ATRI
  • Created Date: Jun 28 1996 12:00AM