WILLINGNESS TO PAY FOR VEHICLE SAFETY FEATURES: PHASE 2 REPORT
This report examines the amount which Australian car buyers are willing to pay for vehicle safety features that protect occupants in the event of a crash. A series of questionnaires, targeted at private car buyers, fleet managers and car renters, were developed to determine the amount that new car buyers are willing to pay for a package of safety features including an air bag, and a package of the same safety features, but without an air bag. Across all surveys the willingness to pay for the air bag and non-air bag packages was found to be high. It was estimated that over 80% of new car buyers would be willing to pay the best estimate retail price or more for both the air bag and non-air bag package. Factors which appear to be related to willingness to pay include age, sex, household income and size of car.
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- Sponsored by Federal Office of Road Safety, Canberra.
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- Publication Date: 1992-11
- Features: Appendices; Figures;
- Pagination: 109 p.
- Publication of: National Occupational Health and Safety Commission
- Publisher: National Occupational Health and Safety Commission
- ISSN: 0810-770X
- TRT Terms: Acceptance; Age; Air bags; Consumers; Costs; Data collection; Economic analysis; Gender; Income; Occupant protection devices; Questionnaires; Safety; Safety equipment; Surveys; Vehicle safety; Vehicle size
- Uncontrolled Terms: Acceptability; Occupant protection; Safety features
- Old TRIS Terms: Vehicular safety
- Subject Areas: Economics; Finance; Highways; Safety and Human Factors; Society; Vehicles and Equipment;
- Accession Number: 00721534
- Record Type: Publication
- Source Agency: National Highway Traffic Safety Administration
- ISBN: 0642512043
- Report/Paper Numbers: CR 112, HS-042 030
- Files: HSL, TRIS, ATRI, USDOT
- Created Date: May 28 1996 12:00AM