WILLINGNESS TO PAY FOR VEHICLE SAFETY FEATURES: PHASE 2 REPORT

This report examines the amount which Australian car buyers are willing to pay for vehicle safety features that protect occupants in the event of a crash. A series of questionnaires, targeted at private car buyers, fleet managers and car renters, were developed to determine the amount that new car buyers are willing to pay for a package of safety features including an air bag, and a package of the same safety features, but without an air bag. Across all surveys the willingness to pay for the air bag and non-air bag packages was found to be high. It was estimated that over 80% of new car buyers would be willing to pay the best estimate retail price or more for both the air bag and non-air bag package. Factors which appear to be related to willingness to pay include age, sex, household income and size of car.

  • Availability:
  • Supplemental Notes:
    • Sponsored by Federal Office of Road Safety, Canberra.
  • Corporate Authors:

    Roy Morgan Research Centre Pty Limited

    21 Torrens Street
    Braddon, A.C.T. 2600,   Australia 
  • Publication Date: 1992-11

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00721534
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • ISBN: 0642512043
  • Report/Paper Numbers: CR 112, HS-042 030
  • Files: HSL, TRIS, ATRI, USDOT
  • Created Date: May 28 1996 12:00AM