WORKSHOP SESSION 5: HOW TO MARKET A MAINTENANCE AND REHABILITATION PROGRAM TO DECISION MAKERS AND SENIOR MANAGEMENT

Workshop Session 5 dealt with implementation and institutional issues. Specifically, the session provided information on how those using pavement management systems (PMSs) should present the results to decision makers and senior management. The session used two role-playing situations to simulate PMS presentations to county and state officials. The audience consisted of citizens attending a public meeting. The officials had been enlightened enough in the past to fund PMS implementation, and the PMS staff had completed results of the first cycle of PMS recommendations. The question was, How do you market the recommendations to those above you? After the PMS presentations, senior national, state, and local officials discussed what they need from pavement management.

• Digital Copy:
  • Purchase a digital copy of this publication for $25 USD
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0309055024
• Supplemental Notes:
  • The proceedings of the Third International Conference on Managing Pavements is published in three volumes. Volumes 1 and 2, published prior to the conference, include papers to be presented at the conference. Volume 3, published after the conference, contains the opening and closing plenary session addresses, keynote presentations, several invited papers, and results of the various workshops.
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • Francois, F
  • Johnson, E G
• Conference:
  • Third International Conference on Managing Pavements
  • Location: San Antonio Texas
  • Date: 1994-5-22 to 1994-5-26
• Publication Date: 1995

Language

• English

Media Info

• Pagination: p. 40-47
• Monograph Title: THIRD INTERNATIONAL CONFERENCE ON MANAGING PAVEMENTS, SAN ANTONIO, TEXAS, MAY 22-26, 1994. CONFERENCE PROCEEDINGS, VOLUME 3
• Serial:
  • Transportation Research Board Conference Proceedings
  • Volume: 3
  • Issue Number: 1
  • Publisher: Transportation Research Board
  • ISSN: 1073-1652

Subject/Index Terms

• TRT Terms: Conferences; Decision making; Executives; Implementation; Institutional issues; Managerial personnel; Marketing; Pavement management systems; Recommendations; Socioeconomic development; Workshops
• Old TRIS Terms: Senior management officials
• Subject Areas: Design; Highways; Pavements; Research; Society; I22: Design of Pavements, Railways and Guideways; I23: Properties of Road Surfaces;

Filing Info

• Accession Number: 00721460
• Record Type: Publication
• ISBN: 0309055024
• Files: TRIS, TRB
• Created Date: May 15 1996 12:00AM