LESSONS LEARNED FROM PUBLIC HEALTH CAMPAIGNS AND APPLIED TO ANTI-DWI NORMS DEVELOPMENT. FINAL REPORT 27 JUL 93 -- 9 FEB 95.

The purpose of this study was to examine norms development in past public health campaigns to direct lessons learned from those efforts to future anti-DWI programming. Three campaigns were selected for a multiple case study. The anti-smoking, anti-drug, and anti-AIDS campaigns were examined through in-depth discussions with experts of the campaigns. Ten experts, specifically discussed their knowledge of those campaigns and the potential application to anti-DWI promotions; other experts provided a more theoretical background on norms development and behavior change models. Recommendations were developed to promote actions that can lead to the further development of anti-DWI norms.

  • Corporate Authors:

    Sociometrics, Incorporated

    8300 Colesville Road, Suite 550
    Silver Spring, MD  United States  20910
  • Authors:
    • Barokas, J
  • Publication Date: 1995

Language

  • English

Media Info

  • Pagination: 168 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00726904
  • Record Type: Publication
  • Report/Paper Numbers: PB95-232740/XAB
  • Files: TRIS
  • Created Date: Oct 3 1996 12:00AM