LESSONS LEARNED FROM PUBLIC HEALTH CAMPAIGNS AND APPLIED TO ANTI-DWI NORMS DEVELOPMENT. FINAL REPORT 27 JUL 93 -- 9 FEB 95.
The purpose of this study was to examine norms development in past public health campaigns to direct lessons learned from those efforts to future anti-DWI programming. Three campaigns were selected for a multiple case study. The anti-smoking, anti-drug, and anti-AIDS campaigns were examined through in-depth discussions with experts of the campaigns. Ten experts specifically discussed their knowledge of those campaigns and the potential application to anti-DWI promotions; other experts provided a more theoretical background on norms development and behavior change models.
Sociometrics, Incorporated8300 Colesville Road, Suite 550
Silver Spring, MD United States 20910
- Barokas, J
- Publication Date: 1995
- Pagination: 168 p.
- TRT Terms: Campaigns; Drug use; Drunk driving; Public health; Smoking
- Uncontrolled Terms: AIDS (Disease)
- Subject Areas: Highways; Safety and Human Factors; I83: Accidents and the Human Factor;
- Accession Number: 00726805
- Record Type: Publication
- Report/Paper Numbers: PB95-232740/XAB
- Files: TRIS
- Created Date: Oct 4 1996 12:00AM