1995 REGIONAL HOV MARKETING AND POSITIONING RESEARCH STUDY FOR PALM BEACH, BROWARD, AND DADE COUNTIES
The objectives of this study were to profile the use of Interstate 95, carpooling, and high occupancy vehicle (HOV) lanes; determine awareness attitudes toward HOV lane use; and develop marketing and positioning strategies for HOV lanes among the residents of Palm Beach, Broward, and Dade counties in Florida. A total of 1,537 respondents were surveyed by telephone. The survey reached individuals, businesses and public officials.
- Sponsored by the Florida Department of Transportation and Gold Coast Commuter Services.
University of South Florida, TampaCenter for Urban Transportation Research, 4202 East Fowler Avenue
Tampa, FL United States 33620-5375
- Publication Date: 1995-12
- Pagination: 44 p.
- TRT Terms: Attitudes; Businesses; Car pooling (Railroads); Carpools; Data collection; Districts and authorities; Government agencies; High occupancy vehicle lanes; Market research; Positioning; Surveys
- Uncontrolled Terms: Personal use
- Geographic Terms: Florida
- Subject Areas: Highways; Planning and Forecasting; Society; I72: Traffic and Transport Planning;
- Accession Number: 00724610
- Record Type: Publication
- Files: TRIS
- Created Date: Aug 20 1996 12:00AM