1995 REGIONAL HOV MARKETING AND POSITIONING RESEARCH STUDY FOR PALM BEACH, BROWARD, AND DADE COUNTIES

The objectives of this study were to profile the use of Interstate 95, carpooling, and high occupancy vehicle (HOV) lanes; determine awareness attitudes toward HOV lane use; and develop marketing and positioning strategies for HOV lanes among the residents of Palm Beach, Broward, and Dade counties in Florida. A total of 1,537 respondents were surveyed by telephone. The survey reached individuals, businesses and public officials.

  • Supplemental Notes:
    • Sponsored by the Florida Department of Transportation and Gold Coast Commuter Services.
  • Corporate Authors:

    University of South Florida, Tampa

    Center for Urban Transportation Research, 4202 East Fowler Avenue
    Tampa, FL  United States  33620-5375
  • Publication Date: 1995-12

Language

  • English

Media Info

  • Pagination: 44 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00724610
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 20 1996 12:00AM