THE INFLUENCE OF THE IMAGE OF SUPPLIERS ON BUYER BEHAVIOUR IN THE FREIGHT TRANSPORT MARKET

The freight transport market in the UK has been increasing at a rate of between 1 and 2% p.a. Since the mid 1960s as measured by total ton-miles and it is worth some 1500 million lbs. annually. That freight business of British Rail accounts for approximately 20% of the total market size is of particular importance to the financial viability of the railways as a whole, owing to the fact that freight traditionally has generated about 40% of the revenue of British rail and difficulty has been experienced in operating it at a sufficiently profitable level to provide for essential re-investment in the business. This lack of profitability caused consideration to be given to the possibility of withdrawing altogether from the market for freight traffic in less than train-loads but this was rejected on the grounds that freight traffic shares assets such as track, signalling, locomotives and manpower with other rail services. A withdrawal from the smaller "wagon load" traffic would reduce traffic by nearly 50% and lead to an under-utilisation of assets thus weakening overall rail profitability. (a) /TRRL/

  • Corporate Authors:

    Physical Distribution Management Limited

    200 Keighley Road
    Bradford, Yorkshire,   England 
  • Authors:
    • Cunningham, M T
    • Kettlewood, K
  • Publication Date: 1975

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00136426
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • Files: ITRD, TRIS
  • Created Date: Aug 23 1976 12:00AM