ELECTRONIC TICKETING ON LONDON'S BUSES: EVALUATION OF THE HARROW TRIAL
In 1994 London Transport Buses launched a trial of electronic ticketing on buses in Harrow. The trial covering over 200 vehicles was used to assess and evaluate the new technology with a view to, if successful, introducing electronic ticketing on all London's buses. Such an application would be the largest use of smartcards on a public transport system in the world. This paper deals with the assessment and evaluation of the new technology and passenger and operator reactions to it. A new type of evaluation framework was developed from experience in the USA to deal with the effects of new electronic ticketing. Elements within the framework were addressed using comprehensive quantitative and qualitative field research, along with analysis of new data sources that became available as a result of the new technology. Voluntary participation in the trial by a large number of passengers allowed for extensive research to be carried out on the effects of electronic ticketing on passengers, drivers, operators and managers. Problems with the technology were monitored and amendments made to improve the system as the trial progressed. (A) For the covering abstract see IRRD 876115.
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Availability:
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Corporate Authors:
PTRC Education and Research Services Limited
Glenthorne House, Hammersmith Grove
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Authors:
- HAWORTH, J
- Torode, R
- MORRISON, A J
- Conference:
- Publication Date: 1995
Language
- English
Media Info
- Pagination: p. 21-33
Subject/Index Terms
- TRT Terms: Buses; Conferences; Drivers; Electronics; Evaluation and assessment; Public transit; Tariffs; Technology; Vehicle occupants
- ITRD Terms: 1272: Bus; 8525: Conference; 1772: Driver; 6965: Electronics; 9020: Evaluation (assessment); 744: Public transport; 241: Tariff; 3855: Technology; 1715: Vehicle occupant
- Subject Areas: Data and Information Technology; Passenger Transportation; Planning and Forecasting; Public Transportation; Society;
Filing Info
- Accession Number: 00720745
- Record Type: Publication
- Source Agency: Transport Research Laboratory
- ISBN: 0-86050-281-3
- Files: ITRD
- Created Date: May 24 1996 12:00AM