MAXIMIZING NEW BUSINESS OPPORTUNITIES THROUGH TEACHING TECHNICAL PROFESSIONALS TO MARKET
Today's highly competitive economic environment mandates that private sector transportation technical professionals develop their communication and marketing skills in order to survive. Yet, most technical professionals do not receive the necessary educational background or training in marketing and business development techniques through traditional undergraduate programs. With today's more sophisticated clients demanding that the technical professionals themselves be the marketers and primary client contacts, firms today can gain a competitive edge by enabling their in-house technical staff to become skilled in marketing and communications techniques.
Institute of Transportation Engineers (ITE)Washington, DC United States
- Carley, R
- Moving Forward in a Scaled-Back World. Challenges and Opportunities for the Transportation Professional. 1996 ITE International Conference.
- Location: Dana Point, California
- Date: 1996-3-3 to 1996-3-6
- Publication Date: 1996
- Pagination: p. 131-134
- TRT Terms: Businesses; Economic conditions; Education; Marketing; Professional personnel; Technicians
- Old TRIS Terms: Education programs
- Subject Areas: Administration and Management; Economics; Highways; I10: Economics and Administration;
- Accession Number: 00720557
- Record Type: Publication
- Files: TRIS
- Created Date: Apr 23 1996 12:00AM