CONSUMER RESPONSE TO TRAVELER INFORMATION SYSTEMS: LABORATORY SIMULATION OF INFORMATION SEARCHES USING MULTIMEDIA TECHNOLOGY

It is important to understand consumer response to potential Advanced Traveler Information Systems (ATIS) so that we may better design such services and build more accurate forecasts of their impacts. This study focuses on understanding the way in which consumers learn about ATIS and develop their perceptions and how these stages impact consumers' decisions to purchase ATIS. In this paper, a new data collection procedure is presented that combines a market simulator with a travel simulator. The market simulator is a new tool that has been used with success in market research to study the penetration of new products. The ATIS simulator provides a flexible and relatively inexpensive method of obtaining data on all stages of consumer response to ATIS. Most importantly, the simulator allows the observation and modeling of the product information acquisition process. A conceptual model to predict purchase behavior is also presented. This model specifically addresses the role of the product information search and acquisition process and its impact on a consumer perception and purchase decision. Finally, data from a preliminary run of 10 subjects on a prototype version of the ATIS Market/Traveler Simulator are presented and analyzed.

  • Availability:
  • Corporate Authors:

    GORDON AND BREACH SCIENCE PUB.

    AMSTERDAM:
    ,    
  • Authors:
    • Walker, J L
    • Ben-Akiva, M E
  • Publication Date: 1996-1

Language

  • English

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Filing Info

  • Accession Number: 00720359
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Apr 16 1996 12:00AM