FORD PROGRESS IN JAPAN

The author, President, Ford Motor Company (Japan) Ltd., in addressing the subject of agility in the automotive industry, discusses the progress of Ford Motor Company in Japan. Ford has become the only U.S. manufacturer in Japan that conducts its own importation and sells its own vehicles through a distributor which it manages, and through its own sales network. Having aligned a strong product range, run a large-scale marketing and advertising campaign, established (though not yet adequately) after-sales servicing and parts supply systems, Ford now faces its largest task of all in Japan: to expand the distribution network.

  • Availability:
  • Supplemental Notes:
    • This issue of UMTRI Research Review contains the summaries of 20 speeches presented at the University of Michigan's 1994 Automotive Management Briefing in Traverse City.
  • Corporate Authors:

    University of Michigan Transportation Research Institute

    2901 Baxter Road
    Ann Arbor, MI  United States  48109-2150
  • Authors:
    • Suzuki, K
  • Publication Date: 1994-9

Language

  • English

Media Info

  • Pagination: p. 56-58
  • Serial:
    • UMTRI Research Review
    • Publisher: University of Michigan Transportation Research Institute
    • ISSN: 0739-7100

Subject/Index Terms

Filing Info

  • Accession Number: 00719406
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • Report/Paper Numbers: Vol. 25, No. 2 & 3, HS-041 741, HS-041 742
  • Files: HSL, USDOT
  • Created Date: Mar 7 1996 12:00AM