MANAGING PRODUCT PROGRAMS TO HAVE THE COMPETITIVE EDGE

The author, Vice President and Group Executive, North American Truck Platforms, General Motors Corporation, in addressing the subject of agility in the automotive industry, believes that automotive manufacturers have to be agile or flexible enough to meet the highs and lows in market demands for specific products. He sees gold in the truck business, with trucks taking over the consumer like a storm. He discusses the evolution in truck styling and engineering, the challenges being faced due to higher CAFE standards and globalization, and how GM is responding to these challenges.

  • Availability:
  • Supplemental Notes:
    • This issue of UMTRI Research Review contains the summaries of 20 speeches presented at the University of Michigan's 1994 Automotive Management Briefing in Traverse City.
  • Corporate Authors:

    University of Michigan Transportation Research Institute

    2901 Baxter Road
    Ann Arbor, MI  United States  48109-2150
  • Authors:
    • Vaughan, C J
  • Publication Date: 1994-9

Language

  • English

Media Info

  • Pagination: p. 29-31
  • Serial:
    • UMTRI Research Review
    • Publisher: University of Michigan Transportation Research Institute
    • ISSN: 0739-7100

Subject/Index Terms

Filing Info

  • Accession Number: 00719400
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • Report/Paper Numbers: Vol. 25, No. 2 & 3, HS-041 741, HS-041 742
  • Files: HSL, USDOT
  • Created Date: Mar 7 1996 12:00AM