REGIONAL FOCUS AND GLOBAL AGILITY

The author, Executive Managing Director, Automotive Division, PSA Peugeot Citroen, in addressing the subject of agility in the automotive industry, discusses how the medium-sized, regional car makers can guarantee their future by turning their size into a competitive advantage that makes them better attuned to their markets, more responsive, and more innovative. He points out that globalization in the automotive industry is not the only recipe for continued survival, access to new markets, sustained growth, and profits.

  • Availability:
  • Supplemental Notes:
    • This issue of UMTRI Research Review contains the summaries of 20 speeches presented at the University of Michigan's 1994 Automotive Management Briefing in Traverse City.
  • Corporate Authors:

    University of Michigan Transportation Research Institute

    2901 Baxter Road
    Ann Arbor, MI  United States  48109-2150
  • Authors:
    • Helmer, J-Y
  • Publication Date: 1994-9

Language

  • English

Media Info

  • Pagination: p. 20-22
  • Serial:
    • UMTRI Research Review
    • Publisher: University of Michigan Transportation Research Institute
    • ISSN: 0739-7100

Subject/Index Terms

Filing Info

  • Accession Number: 00719397
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • Report/Paper Numbers: Vol. 25, No. 2 & 3, HS-041 741, HS-041 742
  • Files: HSL, USDOT
  • Created Date: Mar 7 1996 12:00AM