The author, President--Ford Automotive Operations, Ford Motor Company, in addressing the subject of agility in the automotive industry, describes what Ford is doing to become more agile on a global basis, a process which has been named Ford 2000. Ford is exploring changes to empower people to do whatever needs to be done and having them excited about doing it. Implementation is beginning by first merging automotive operations in North America and Europe, a process that will be extended to all automotive operations within a relatively short period of time. It will be continued by structuring to capitalize on the cultural and ethnic diversity of Ford's work force, wherein is a wealth of talent from all over the world. At the beginning of this year, the Ford 2000 Study Team was formed to evaluate what would be entailed in globalization and how to go about implementing such changes. A Transition Team is now deeply involved in putting the new business practices and organizational structure in place. Ford is, in effect, moving to a single set of worldwide processes and systems in product development, manufacturing, supply, and sales in Europe and North America. There will be five Vehicle Centers, four located in Dearborn and one in Europe. The idea is to ensure that products are the focal point and to break down the walls that traditionally separate the functional areas of design, engineering, manufacturing, marketing, supply, and finance. Cutting across the vehicle centers is a core technology group, called Advanced Vehicle Technology, responsible for advanced preprogram work while developing and maintaining core technologies applicable to each vehicle center. It is believed that an organizational structure such as this will result in an agile, flexible organization that will be highly responsive to customer needs and wants around the world.

  • Availability:
  • Supplemental Notes:
    • This issue of UMTRI Research Review contains the summaries of 20 speeches presented at the University of Michigan's 1994 Automotive Management Briefing in Traverse City.
  • Corporate Authors:

    University of Michigan Transportation Research Institute

    2901 Baxter Road
    Ann Arbor, MI  United States  48109-2150
  • Authors:
    • Hagenlocker, E
  • Publication Date: 1994-9


  • English

Media Info

  • Pagination: p. 6-8
  • Serial:
    • UMTRI Research Review
    • Publisher: University of Michigan Transportation Research Institute
    • ISSN: 0739-7100

Subject/Index Terms

Filing Info

  • Accession Number: 00719393
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • Report/Paper Numbers: Vol. 25, No. 2 & 3, HS-041 741, HS-041 742
  • Files: HSL, USDOT
  • Created Date: Mar 7 1996 12:00AM