FREQUENT-FLIER PROGRAMS: THE AUSTRALIAN EXPERIENCE

This article traces the recent extension of the frequent-flier concept to Australia, describes the lessons learned from the American experience, and examines both the passenger characteristics and the corporate responses to the travel bonus program in Australia.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00719195
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Mar 4 1996 12:00AM