The use of interesting text, particularly stories, has been shown be an effective way of transferring information. This is due, in part, to the compatibility of narrative forms of information with human information processing biases. This study tested the impac a story-based intervention on employees' knowledge and attitudes about, and stated willingness to adopt, carpooling. The story-ba intervention was compared to a fact sheet-based intervention and control. A total of 645 employees at five sites participated in study. Results indicate that individuals who received informatio whether in story or factual format, felt more comfortable with th carpool knowledge and felt that they had adequate knowledge to gu them in discussions and problem solving regarding carpooling. Furthermore, regardless of the type of intervention, the more interesting text was associated with greater perceived knowledge, greater confidence and comfort with knowledge, and increased willingness to try carpooling. The interventions had no signific impact on attitudes. Implications and suggestions for future res are offered. (A)

  • Availability:
  • Corporate Authors:

    Sage Publications Limited

    6 Bonhill Street
    London,   United Kingdom  EC2A 4PU
  • Authors:
    • KEARNEY, A R
    • DE YOUNG, R
  • Publication Date: 1995-9


  • English

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Filing Info

  • Accession Number: 00715885
  • Record Type: Publication
  • Source Agency: Transport Research Laboratory
  • Files: ITRD,
  • Created Date: Jan 31 2003 12:00AM