In 1991 the City of Phoenix Public Transit System, first in the nation to install magnetic card readers on the electronic fareboxes in its buses, implemented a program known as Bus Card Plus, which billed employers for trips made by employees using employer-issued credit cards. 4 years later, Phoenix was again the first system to introduce a commercial credit card bus fare payment program which also relied on the magnetic card reader equipment. This report documents these two innovative programs, describing their background, objectives, development, equipment, operation, growth, and issues. The main objectives of the Bus Card Plus are to attract riders to the bus system, and to provide employers a means to record accurately their employees' use of public transit for compliance with Maricopa County's travel reduction ordinance. Bus Card Plus sales have more than tripled over the past three years, and are estimated to represent approximately 7% of annual Valley Metro bus boardings. The use of commercial credit cards to pay fares has expanded rapidly during its first few months, and is expected to be an asset for transit to the many out-of-town visitors attending the 1996 Super Bowl.

  • Corporate Authors:

    Volpe National Transportation Systems Center

    Cambridge, MA  United States  02142

    Federal Transit Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Authors:
    • Schwenk, J C
  • Publication Date: 1996-1


  • English

Media Info

  • Pagination: 44 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00720907
  • Record Type: Publication
  • Source Agency: Federal Transit Administration
  • Report/Paper Numbers: FTA-MA-26-0006-96-2
  • Files: TRIS, ATRI, USDOT
  • Created Date: Apr 30 1996 12:00AM