PROGRAM STRATEGIES FOR INCREASING CAR SEAT USAGE IN RURAL AREAS. FINAL REPORT
Data from the Fatal Accident Reporting System (FARS) operated by the National Highway Traffic Safety Administration (NHTSA) reveal nonuse of safety restraints to be associated with most young child crash fatalities. Rural areas of the United States are substantially over-represented in these fatalities. The objective of this study was to identify effective strategies for increasing car seat usage in rural areas. Focus groups were conducted with young rural female respondents in their teens and 20s who have children under the age of four years. Two waves of focus groups (four groups per wave) were held with white females in Tennessee, and two waves were held with black females in Georgia. Results were obtained concerning appropriate messages, activities, and channels of delivery. This study report is intended to provide a guide for safety professionals for developing and implementing programs designed to increase car seat usage.
- Record URL:
- Sponsored by the National Highway Traffic Safety Administration, Washington, D.C.
Lisboa Associates, Incorporated1317 F Street, NW, Suite 400
Washington, DC United States 20004
- Bradbard, S L
- Lisboa-Farrow, E
- Publication Date: 1995-3
- Features: Appendices; Figures;
- Pagination: 60 p.
- TRT Terms: Child restraint systems; Fatalities; Guides to information; Parents; Rural areas; Strategic planning; Traffic safety education; Utilization
- Old TRIS Terms: Guides
- Subject Areas: Education and Training; Highways; Research; Safety and Human Factors; I83: Accidents and the Human Factor;
- Accession Number: 00719529
- Record Type: Publication
- Source Agency: National Highway Traffic Safety Administration
- Report/Paper Numbers: HS-808 274
- Contract Numbers: DTNH22-93-D-05287
- Files: HSL, NTL, TRIS, USDOT
- Created Date: Mar 28 1996 12:00AM