LESSONS LEARNED FROM PUBLIC HEALTH CAMPAIGNS AND APPLIED TO ANTI-DWI NORMS DEVELOPMENT. FINAL REPORT

The purpose of this study was to examine norms development in past public health campaigns to direct lessons learned from those efforts to future anti-DWI programming. Three campaigns were selected for a multiple case study. The anti-smoking, anti-drug, and anti-AIDS campaigns were examined through in-depth discussions with experts of the campaigns. Ten experts specifically discussed their knowledge of those campaigns and the potential application to anti-DWI promotions; three other experts provided a more theoretical background on norms development and behavior change models. The 13 experts were interviewed by telephone between February and April, 1994. The in-depth discussions were recorded and reviewed at length. Relevant excerpts of conversations were sometimes transcribed directly, sometimes paraphrased. Information from the interviews was combined to describe the anti-smoking, anti-drug, and anti-AIDS campaigns. After the three cases were described, the most important factors actually contributing to norms change were analyzed. Basic principles and strategies of norms development were then extracted from both individual examples in a single campaign and from multiple sets of examples across different campaigns. Finally, recommendations were developed to promote actions that can lead to the further development of anti-DWI norms.

• Supplemental Notes:
  • Sponsored by the National Highway Traffic Safety Administration, Washington, D.C.
• Corporate Authors:

  Sociometrics, Incorporated

  8300 Colesville Road, Suite 550
  Silver Spring, MD  United States  20910
• Authors:
  • Barokas, J
• Publication Date: 1995-5

Language

• English

Media Info

• Features: Appendices; Figures; References;
• Pagination: 171 p.

Subject/Index Terms

• TRT Terms: Behavior; Case studies; Drunk driving; Prevention; Recommendations; Safety campaigns
• Old TRIS Terms: Behavioral objectives
• Subject Areas: Highways; Research; Safety and Human Factors; Security and Emergencies; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00719528
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-808 273
• Contract Numbers: DTNH22-93-C-05231
• Files: HSL, TRIS, USDOT
• Created Date: Mar 28 1996 12:00AM