A study has been conducted into the effects of the television series "Familie Oudenrijn" (a family comedy) and the information concept on which it is based. Road safety and, during the last year of the series, the addition of environmental issues arising from road traffic, were interwoven with the experiences of the family. In this way, an attempt was made to bring the subject to the attention of people who would otherwise give little thought to their own behavior in traffic. The underlying concept is known, in short, as "organiser". In conjunction with the series, traffic events were organized in some major towns, offering a mixture of play, information and demonstrations. In this way, an attempt was made to create a link between the television series, which attracted national attention to the traffic problem, and regional and local activities, so that road users could be more directly confronted with these problems and the role they play themselves. The results of this study show that: (1) involvement in road safety has increased in comparison with 1989; (2) there have been no changes noted in attitudes toward road safety during the past year; (3) in the reported behavior and risk perception with respect to the spearheads of road safety policy (driving speed, alcohol use, and seat belts), significant trend developments were noted, almost all of them positive; and (4) the "organiser" function of the series aimed at regional and local bodies has not been effective.


  • English

Media Info

  • Features: Figures; Tables;
  • Pagination: 14 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00716852
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • Report/Paper Numbers: R-91-11, HS-041 446
  • Files: HSL, TRIS, USDOT
  • Created Date: Feb 22 1996 12:00AM