USER ACCEPTANCE OF IVHS: AN UNKNOWN IN THE ENVIRONMENTAL EQUATION

This paper examines the role that one set of users, individual travelers, plays in the assessment of IVHS and the environment. First discussed are points of entry of IVHS in travel decisions. Next, a selection of research to date is examined for the likelihood of penetration of IVHS technology and services among traveler markets. In the final section, observations are made on implications for the marketing of IVHS among travelers and how that activity plays into the environmental equation.

Language

  • English

Media Info

  • Features: References;
  • Pagination: p. 119-124

Subject/Index Terms

Filing Info

  • Accession Number: 00713938
  • Record Type: Publication
  • Files: NTL, TRIS
  • Created Date: Nov 17 1995 12:00AM