Many analyses of Intelligent Transportation Systems (ITS) deal with the fascinating new technologies that automotive companies hope to sell to customers. Other discussions examine the technical challenges in developing infrastructure that will increase functionality. However, not much is said about the customers - the people who, hopefully, will ultimately take advantage of these user services and buy these wonderful new devices. This article focuses on the customer and in the process identifies a number of operational guidelines or tenets - they might even be considered commandments - that should be followed, and obeyed, if the automotive industry hopes to capture the customer's imagination and interest. Although the discussion is auto-oriented these guidelines night be applied when considering a much broader range of transportation technology.

  • Corporate Authors:

    ITS America

    1100 17th Street, NW, 12th Floor
    Washington, DC  United States  20036
  • Authors:
    • Conocer, G D
  • Publication Date: 1995-10


  • English

Media Info

  • Pagination: p. 15-20
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00713683
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Nov 26 1995 12:00AM