EXPERIMENTAL ANALYSIS AND MODELING OF ADVICE COMPLIANCE: RESULTS FROM ADVANCED TRAVELER INFORMATION SYSTEM SIMULATION EXPERIMENTS

Computer-based microsimulation is evolving as a useful tool for the collection of travel behavior data. Analysis of the route choice problem in particular demands sequential data to capture the behavioral dynamics involved. The use of microsimulations to collect data of this type is in its infancy, because microcomputers powerful enough for this type of simulation have only recently become available. One such simulation recently completed at the University of California at Davis resulted in a data set that will support dynamic modeling. The simulation collected 32 sequential binary route choice decisions made by 343 subjects under various experimental conditions. The experimental factors included information accuracy, feedback, provision of descriptive rationale for route advice, indication of one route alternative as a freeway, and control for stops on the side road route. An analysis of the experimental treatments used in the simulation is presented, and a dynamic probabilistic model of subjects' advice compliance is developed. A regression approach was used to estimate the factor effects of an analysis of variance model of the experimental treatments. Dynamics were introduced into the model by the development of a perception variable that, when it is incorporated, leads to the adaptive expectations model. A linearized model of relative frequencies incorporating lagged dependent variables to account for behavioral dynamics is formulated and estimated. Econometric methods of pooled cross-sectional, time-series analysis are used to estimate models that account for heteroskedasticity and autocorrelation.

• Record URL:
  http://onlinepubs.trb.org/Onlinepubs/trr/1995/1485/1485-003.pdf
• Record URL:
  https://scholar.google.com/scholar_lookup?title=EXPERIMENTAL+ANALYSIS+AND+MODELING+OF+ADVICE+COMPLIANCE%3A+RESULTS+FROM+ADVANCED+TRAVELER+INFORMATION+SYSTEM+SIMULATION+EXPERIMENTS&author=K.+Vaughn&author=R.+Kitamura&author=P.+Jovanis&publication_year=1995
• Availability:
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• Supplemental Notes:
  • This paper appears in Transportation Research Record No. 1485, Human Performance and Safety in Highway, Traffic, and ITS Systems. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved
• Authors:
  • Vaughn, Kenneth M
  • Kitamura, Ryuichi
  • Jovanis, Paul P
• Publication Date: 1995

Language

• English

Media Info

• Features: Figures; References; Tables;
• Pagination: p. 18-26
• Monograph Title: Human performance and safety in highway, traffic, and ITS systems
• Serial:
  • Transportation Research Record
  • Issue Number: 1485
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Advanced traveler information systems; Behavior; Compliance; Data collection; Drivers; Dynamic models; Microsimulation; Probability; Simulation; Travel behavior
• Uncontrolled Terms: Probabilistic analysis
• Subject Areas: Data and Information Technology; Highways; Operations and Traffic Management; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00713531
• Record Type: Publication
• Files: TRIS, TRB, ATRI
• Created Date: Nov 13 1995 12:00AM