This research project examined the main components and phases encountered in the process of shopping by bus, in order to identify problems that can be eliminated partially or completely so that the environment of shopping by bus would keep its users and attract more. The study explored the views of the basic partners of this process, namely transit authorities, shopping center operators and shoppers themselves. The methodology of this research relied heavily on collecting, examining, and analyzing the thoughts, opinions, and data provided by various parties in answer to surveys and questionnaires. Moreover, on-board observation was also employed to get first-hand insight of shopping by bus. Site investigation of ten malls was conducted to study the conditions and characteristics of the paths that shoppers follow from bus stops to the mall entrances. The study involved questionnaires to 220 shopping centers in various states, of which 45 answered. Also, 22 transit Authorities operating bus services in urban areas having a total population of more than 18 million in California returned bus users through direct interview.


  • English

Media Info

  • Features: Figures;
  • Pagination: p. 517-521

Subject/Index Terms

Filing Info

  • Accession Number: 00712668
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Nov 1 1995 12:00AM