SELLING THE PUBLIC ON IVHS/ITS
This paper discusses the generic need for gaining public acceptance of intelligent vehicle-highway systems (IVHS), now commonly known as intelligent transportation systems (ITS). The perspective is based on real-world experience with the TransGuide project in San Antonio, Texas. Specifically, it is recommended that IVHS/ITS advocates be proactive, that they focus on those who are influential in the community, that they simplify media messages, and that they evaluate and adjust their campaigns as appropriate. The paper ends by presenting some valuable tools for "selling" traffic management: consumer brochures, consumer videos, public service announcements, speakers bureaus, and networking.
Washington, DC United States 20036
- Janes, J
- Intelligent Transportation: Serving the User Through Deployment. Proceedings of the 1995 Annual Meeting of ITS America.
- Location: Washington, D.C.
- Date: 1995-3-15 to 1995-3-17
- Publication Date: 1995
- Pagination: p. 1191-93
- TRT Terms: Consumer behavior; Education; Intelligent transportation systems; Public opinion
- Uncontrolled Terms: Consumer education
- Geographic Terms: San Antonio (Texas)
- Old TRIS Terms: Media
- Subject Areas: Administration and Management; Highways; Operations and Traffic Management; Public Transportation; Society; I10: Economics and Administration;
- Accession Number: 00711398
- Record Type: Publication
- Files: TRIS
- Created Date: Sep 8 1995 12:00AM