SELLING THE PUBLIC ON IVHS/ITS

This paper discusses the generic need for gaining public acceptance of intelligent vehicle-highway systems (IVHS), now commonly known as intelligent transportation systems (ITS). The perspective is based on real-world experience with the TransGuide project in San Antonio, Texas. Specifically, it is recommended that IVHS/ITS advocates be proactive, that they focus on those who are influential in the community, that they simplify media messages, and that they evaluate and adjust their campaigns as appropriate. The paper ends by presenting some valuable tools for "selling" traffic management: consumer brochures, consumer videos, public service announcements, speakers bureaus, and networking.

Language

  • English

Media Info

  • Pagination: p. 1191-93

Subject/Index Terms

Filing Info

  • Accession Number: 00711398
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Sep 8 1995 12:00AM