PUBLIC AWARENESS OF TRANSPORT AGENCIES AND INFORMATION: A SMALL-SCALE STUDY IN SUNDERLAND

This report presents and discusses the results of a small- scale survey undertaken in Sunderland to investigate the public awareness of public transport agencies and sources of public transport information, in the context of a particular situation in which this awarenss might be expected to alter. Interviews were carried out in a pedestrian precinct in the town centre one week before and at varying intervals after the Tyneside Passenger Transport Executive had assumed responsibility for the operation of the Sunderland Corporation buses. The takeover had been accompanied by a publicity programme, the aim of which was to inform the public of the change of operator and to publicise the provision of a pocket timetable which was to be put on sale. The report concludes that the public's awareness of public transport agencies was not high and that the publicity programme did not have a marked effect in increasing this awareness. There was some evidence that the new timetable would be helpful to members of the public seeking public transport information. /Author/

  • Corporate Authors:

    Newcastle-Upon-Tyne University, England

    Transport Operations Research Group
    Newcastle-Upon-Tyne, Northumberland,   England 
  • Authors:
    • BRUCE, S
    • Ennor, P D
  • Publication Date: 1976-3

Media Info

  • Features: Appendices; Figures; References; Tables;
  • Pagination: 32 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00139598
  • Record Type: Publication
  • Report/Paper Numbers: Working Paper 17
  • Files: TRIS
  • Created Date: Oct 6 1981 12:00AM