THE MANAGEMENT OF URBAN PUBLIC TRANSPORT. A MARKETING PERSPECTIVE

This subject is dealt with in three sections: the urban environment and the competitive position of public transport is reviewed; the managerial response of urban public transport is discussed; and the progress made towards a more competitive system of urban public transport is considered. The latter section considers in particular the use of market research for service improvements and strategies for urban public transport management. /TRRL/

  • Availability:
  • Corporate Authors:

    Saxon House, D.C. Heath Limited

    Westmead
    Farhborough, Hampshire,   England 
  • Authors:
    • Hovell, P J
    • Jones, W H
    • Moran, A J
  • Publication Date: 1975

Media Info

  • Features: Figures; References; Tables;
  • Pagination: 275 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00133697
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • ISBN: 0 347 01098 9
  • Files: ITRD, TRIS
  • Created Date: Sep 4 1981 12:00AM